Internet professionals as an industry do not have a good reputation. The reason is simple, we are unregulated and therefore, any Tom, Dick or Harry who can use a computer can call themselves an internet professional.
I see graphic designers and marketers every day, finish their studies at university and go into business, sticking fancy graphics all over the net.. What they do not realize, is that marketing on the Internet requires more than just designing a “postcard” and plonking it out in cyberspace. Direct response internet marketing is the art of getting your potential customers to your site, and then getting them to buy from you.
So please, before you contract someone to build you a website, find out how they intend on making that website sell your products and business. Reject the marketers who tell you the website they build will be good for brand awareness. What they are telling you is they do not know what they are talking about. That’s why they are giving you an answer that can’t be measured. And that is the really great thing about internet marketing, everything can be measured.
Below is a summary of some of the services we use to turn websites into traffic generating machines:
1. Search Engine Optimisation (SEO) – People need to be able to find your website before they can buy anything
2. Pay Per Click Advertising (PPC) – This is probably the most effective form of advertising which exists today . You pay for qualified leads, not ad space.
3. eMail Marketing – Your clients already trust you, communicate with them
5. Social Media – Networking on websties like Twitter, FaceBook and YouTube